The Marketing Millennials 300 - Starting a Brand from 0️⃣to 1️⃣ with Arielle Spiegel
Dec 17, 2024
Arielle Spiegel, a brand-building expert with 15 years of experience and co-founder of Co-Fertility, shares insights on starting a brand from scratch. She emphasizes the importance of understanding your audience and creating authentic connections that resonate. The discussion highlights the role of AI in branding, audience engagement in niche markets, and the significance of accepting failure to refine strategies. Arielle also advocates for organic marketing, stressing personal interactions over paid ads to achieve sustainable growth.
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Early Marketing Expertise
- Bring on a marketing co-founder or early-stage employee when starting a company.
- Define your target audience from the beginning to address their needs effectively.
Audience Segmentation
- Define your target audience by understanding their psychographics, not just demographics.
- Consider dividing your brand if serving distinct audiences, as Co-Fertility did with Freeze by Co and Family by Co.
Co-Fertility's Origin and Naming
- Co-Fertility began as a content-focused site addressing the lack of trustworthy fertility information online.
- Despite exploring other names, they ultimately retained Co-Fertility to emphasize community and support.