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300 - Starting a Brand from 0️⃣to 1️⃣ with Arielle Spiegel

The Marketing Millennials

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Building an Audience in the Fertility Community

This chapter explores the significance of audience engagement through content creation within specific communities, focusing on the fertility sector. The speaker shares personal experiences in brand development, emphasizing the need for thorough audience research, feedback, and testing before launching products. The discussion also addresses the importance of accepting failure and iterating strategies based on measurable results to evolve a brand effectively.

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