Arielle Spiegel

Arielle Spiegel, a brand-building expert with 15 years of experience and co-founder of Co-Fertility, shares insights on starting a brand from scratch. She emphasizes the importance of understanding your audience and creating authentic connections that resonate. The discussion highlights the role of AI in branding, audience engagement in niche markets, and the significance of accepting failure to refine strategies. Arielle also advocates for organic marketing, stressing personal interactions over paid ads to achieve sustainable growth.