Dental Leaders Podcast

#133- The Architect - Martina Hodgson

May 4, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
How Did You Choose Dentistry?
01:46 • 2min
3
Are You So Driven, Martina?
03:53 • 2min
4
Is It a Squat or an Idea?
06:13 • 4min
5
The Watershed Moment for Me as a Leader
09:55 • 4min
6
What Would You Say Your Basic Principles Are?
13:56 • 2min
7
The Experience of Working for Martina
15:37 • 3min
8
Do You Do the Hiring and Fireing, Martina?
18:14 • 6min
9
The Structure of the Dental Studio
23:53 • 2min
10
How Do You Come Across as a Dentist?
25:40 • 2min
11
How Does the TCO Work?
27:25 • 4min
12
How Do I Earn an Appointment With My TCO?
31:44 • 2min
13
The Most Expensive Part of a Patient Stepping Into Your Practice
33:26 • 4min
14
Is Invisalign Just a Brand Name?
37:37 • 3min
15
Is Invisalign the Market Leader?
40:10 • 6min
16
Is the Clinician Responsible for the Treatment Planning?
46:01 • 2min
17
How to Compete With Invisible Eye at 2495?
47:40 • 2min
18
Do You Have a Fixed Price for Light and Fall?
49:16 • 2min
19
Why Didn't You Change Your Brand?
50:58 • 2min
20
How Long Did It Take You to Open Your First Dental Practice?
53:24 • 2min
21
Is This Your Magnum Opus?
55:44 • 5min
22
Is It a Relationship?
01:01:03 • 3min
23
Is Your Voice Better Than Yours?
01:04:03 • 2min
24
What's Your Darkest Day in Dentistry?
01:06:09 • 2min
25
Can You Go 20 Years Without a Dark Day?
01:08:11 • 2min
26
What's Your Biggest Mistake?
01:10:04 • 2min
27
How Did You Find Your Confidence?
01:12:32 • 4min
28
Juggling Motherhood and Business Ownership
01:16:25 • 2min
29
Do You Have Long-Term Goals?
01:18:44 • 2min
30
Women in Dentistry Empowerment Group
01:20:25 • 4min
31
I Have Hip Dysplasia and I Can't Lift My Own Leg.
01:24:13 • 4min
32
The Last Day on the Planet
01:28:17 • 3min
33
How to Be Exciting Outside of Your Comfort Zone
01:30:58 • 2min
34
My Favorite Tom Hanks Movie?
01:32:37 • 3min