

123: The Endurance Pre-Workout of the Future: G.1.M Sport +
10 snips Jun 2, 2025
In this engaging discussion, Jordan Utter, the Brand Director at BPN, reveals the creative strategies behind their latest product, G1M Sport Plus. He dives into its unique formulation, highlighting the blend of fuel, hydration, and cognitive support for athletes. The conversation explores the rising popularity of endurance sports and how BPN adapts to market changes. Jordan also shares insights on innovative marketing approaches and the importance of patience in achieving long-term goals, making this episode a treasure trove of inspiration for fitness enthusiasts.
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G1M Sport Plus Formula Insight
- G1M Sport Plus combines fast-digesting carbs with caffeine and nootropics for energy and focus tailored to endurance athletes.
- 150mg caffeine hits a sweet spot, avoiding overstimulation while supporting aerobic training zones.
How To Use G1M Sport Plus
- Use one scoop of G1M Sport Plus 20-30 minutes before endurance training for energy and fuel.
- For additional carbs or electrolytes during workouts, supplement with G1M Sport OG instead.
Nick's Endurance Fuel Discovery
- Nick Bare created G1M Sport during Ironman training after suffering stomach issues with maltodextrin carbs.
- Cluster dextrin was the solution that fueled his training without gut distress, leading to the product's development.