Jordan Utter
Brand Director at BPN, leading all things creative. He shares insights into the creative and marketing strategies behind the G1M Sport Plus launch.
Best podcasts with Jordan Utter
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Jun 2, 2025 • 1h 16min
123: The Endurance Pre-Workout of the Future: G.1.M Sport +
In this engaging discussion, Jordan Utter, the Brand Director at BPN, reveals the creative strategies behind their latest product, G1M Sport Plus. He dives into its unique formulation, highlighting the blend of fuel, hydration, and cognitive support for athletes. The conversation explores the rising popularity of endurance sports and how BPN adapts to market changes. Jordan also shares insights on innovative marketing approaches and the importance of patience in achieving long-term goals, making this episode a treasure trove of inspiration for fitness enthusiasts.
Jan 15, 2024 • 1h 32min
049: Fueling Creativity: Lessons Learned From Building The BPN Media Team
In this episode, Nick sits down with Jordan Utter, the first creative hire at BPN. They discuss the early days of building the company, the importance of passion in creativity, and the impact of the mission on their work. They also talk about adapting, building a media team, and the unexpected career paths that can arise from following one's curiosities. They reflect on their journey, leadership lessons, and their excitement for the future.
