Today, we introduce the newest product from BPN, G.1.M Sport +
This episode focuses on its unique benefits and formulation. Unlike conventional product launches, I'll cover the 'why' and 'how' behind G1M Sport +. We discuss the differentiation from previous BPN launches, the extensive research and development process, and the combination of fuel, hydration, and mental focus support ingredients that make this product stand out.
Later, we're joined by Jordan Utter, BPN's Brand Director, who shares insights into the creative and marketing strategies behind the launch and what made this one so unique. This episode is a must-listen.
CHAPTERS
00:14 Introducing G1M Sport Plus
01:16 Product Development and Creative Team
03:30 G1M Sport Plus Ingredients Breakdown
10:08 Usage and Benefits of G1M Sport Plus
20:25 The Origin Story of G1M Sport
28:52 Market Evolution and Brand Growth
45:26 Creative Marketing Strategy
49:39 Project Sierra: The Secret Launch
50:57 Creative Challenges and Team Dynamics
57:52 The Two-Phase Launch Strategy
01:05:58 Reflecting on the Journey and Future Vision
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