Creator Science [BONUS] Resonance Revisited with Jay Acunzo on Unthinkable
Jan 6, 2022
Jay Acunzo, creator of the Unthinkable podcast and a marketing guru, dives into the concept of resonance in this intriguing conversation. He emphasizes that marketing isn’t just about who arrives, but who stays. The focus shifts from metrics to meaningful storytelling, advocating for connections over mere visibility. They dissect how personal experiences shape media preferences and stress the importance of genuine relationships in a crowded landscape. Ultimately, it’s a captivating discussion on creating content that resonates deeply with audiences.
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Episode notes
Resonance over Reach
- Marketing isn't about who arrives, it's about who stays.
- Focus on making people care, not just increasing awareness.
Dialogue Outline
- Use a "dialogue outline" to structure big ideas and anticipate audience reactions.
- This helps explain ideas clearly and persuasively, making them inescapable and irresistible.
Favorite vs. Best
- Jay Acunzo explains how personal bias influences preferences, using Disney movies as an example.
- He argues that "best" is often subjective and equates to "favorite," citing his love for the Knicks despite their poor performance.