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[BONUS] Resonance Revisited with Jay Acunzo on Unthinkable

Creator Science

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Resonance Over Reach

In this chapter, the speakers emphasize the significance of building emotional connections with audiences rather than simply seeking popularity or competition. They argue for the value of resonating deeply with specific target demographics, using tailored content to meet their needs and foster lasting relationships. The discussion also explores how successful engagement can lead to increased revenue by nurturing dedicated followers instead of relying on broad market appeal.

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