Jay Acunzo

Join Jay Acunzo, a talented writer and storyteller, as he delves into the nuances of marketing beyond mere visibility. He underscores the power of cultivating resonance over reach, emphasizing how genuine connections can create lasting impact. Acunzo encourages embracing audience needs and crafting authentic narratives that foster engagement. Discover the importance of emotional connections in business, and why making unique choices in content creation is essential for standing out in today's crowded landscape.

Jay Acunzo, creator of the Unthinkable podcast and a marketing guru, dives into the concept of resonance in this intriguing conversation. He emphasizes that marketing isn’t just about who arrives, but who stays. The focus shifts from metrics to meaningful storytelling, advocating for connections over mere visibility. They dissect how personal experiences shape media preferences and stress the importance of genuine relationships in a crowded landscape. Ultimately, it’s a captivating discussion on creating content that resonates deeply with audiences.

Jay Acunzo, a seasoned author and speaker, shares his insights on the art of storytelling. He emphasizes the role of tension in crafting compelling narratives and explores various storytelling frameworks like the Hero's Journey. Acunzo reflects on his own transition from corporate life to creative endeavors, highlighting the importance of persistence and authenticity. He also discusses the impact of meaningful storytelling on audience connection and the transformative power of side projects in a creator's journey.