Off The Grid: Leaving Social Media Without Losing All Your Clients 🔊 Escaping the Attention Economy — Resonance Over Reach with Jay Acunzo
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Mar 6, 2024 
Join Jay Acunzo, a talented writer and storyteller, as he delves into the nuances of marketing beyond mere visibility. He underscores the power of cultivating resonance over reach, emphasizing how genuine connections can create lasting impact. Acunzo encourages embracing audience needs and crafting authentic narratives that foster engagement. Discover the importance of emotional connections in business, and why making unique choices in content creation is essential for standing out in today's crowded landscape.
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Resonance Over Reach
- Marketing should focus on ensuring people care, not just on reach or getting in front of many people.
- Resonance, or emotional connection, is what drives action, making marketing more meaningful and effective.
Begin Marketing With Alignment
- Start communications by aligning with your audience's current perspective and feelings.
- Avoid leaping too far ahead; meet people where they are to guide them effectively.
Cosplaying Success Example
- Jay shares an example of a consultant who tries to appear successful but lacks real experience or results.
- This highlights the problem of 'cosplaying success' instead of genuinely delivering value.