MarTech Podcast ™ // Marketing + Technology = Business Growth The Effects Of 3rd-Party Cookie Deprecation
Aug 10, 2024
In this insightful discussion, Alexandra Theriault, Chief Growth Officer at Lotame, navigates the complex landscape of data privacy as third-party cookies phase out. She explores the challenges marketers face in user tracking and the push for personalized advertising. Alexandra emphasizes the need for brands to build direct relationships with consumers while adopting innovative data collection methods. The conversation highlights the vital role of first-party data and the evolving responsibilities of CMOs in adapting marketing strategies for a privacy-driven world.
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