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5min chapter
The Effects Of 3rd-Party Cookie Deprecation
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Advertising's Data Transition
This chapter explores the shift from real-time data to a one-off approach in advertising, emphasizing collaboration and data partnerships amid third-party cookie deprecation. The discussion highlights the importance of first-party data, AI, and innovative strategies for brands to enhance their marketing efforts and adapt to changing consumer behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode