The Effects Of 3rd-Party Cookie Deprecation
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Evolving Customer Data Collection in a Privacy-Driven World
This chapter explores the changing dynamics of customer data collection amid rising privacy concerns and the decline of third-party cookies. It highlights the necessity for brands to foster a value exchange with consumers, illustrated by personal experiences, while offering alternative data collection methods for those lacking direct consumer relationships.
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