Car Dealership Guy Podcast

The Service Goldmine Dealers Are Ignoring – How To Deploy The 24/7 Revenue Engine | Pre-NADA AI #4 Shaun Sorensen, CEO and Co-Founder of Kenect

Jan 17, 2026
Shaun Sorensen, CEO and Co-Founder of Kenect, shares his journey from dealership principal to tech innovator. He highlights service AI as the untapped goldmine for revenue in dealerships. Shaun explains how AI is evolving from tools to employees, emphasizing the importance of data-driven personalization. He tackles dealer fears about AI's maturity and discusses real-world results that demonstrate significant revenue growth. Additionally, he offers insights on overcoming adoption barriers and the future of AI in service departments.
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INSIGHT

Service Is The Biggest Untapped Profit Pool

  • Service departments hold massive untapped revenue compared to sales-focused tech efforts.
  • Shaun Sorensen says millions in missed appointments, recalls, and warranty work sit unused in dealer data.
ADVICE

Begin With Outbound Text Campaigns

  • Start AI with targeted outbound text campaigns to generate instant incremental revenue.
  • Shaun recommends harvesting latent opportunities from DMS/CRM lists so dealers earn while staff stay uninvolved.
ADVICE

Triage Calls With Voice AI

  • Use voice AI to triage inbound calls and only route complex issues to advisors.
  • Shaun suggests starting with after-hours voice and expanding to 24/7 once trust builds.
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