Engage vs. Voice: inbound and outbound

In part 4 of our Pre NADA AI Spotlight series, I’m joined by Shaun Sorensen, CEO and Co-Founder of Kenect. We dig into why the biggest untapped profit pool in dealerships isn’t sales—it’s service—and how AI agents are moving from “assistive tools” to full-on employees.

Shaun breaks down inbound vs. outbound AI, the real risks dealers fear, and how data-driven personalization is already driving nine-figure service revenue results.

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3. Kenect - The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI. – http://www.kenect.ai⁠⁠⁠⁠

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Topics:

01:06 Why did Shaun shift from dealer to innovator?

02:10 What is the biggest AI challenge in dealerships?

03:24 How is service AI revolutionizing dealerships?

04:57 What has been AI's biggest impact so far?

08:00 What was the hardest part of AI adoption?

12:55 What are the broader AI trends to watch?

13:15 What is a key question from the group?

20:00 How can dealers start with AI today?

26:43 What are Shaun’s final thoughts and personal insights?

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