Odd Lots This Is How the Food Industry Is Preparing For a Post-Ozempic World
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Jun 10, 2024 
In this engaging discussion, Barb Stuckey, Chief Innovation and Marketing Officer at Mattson, shares her insights on how GLP-1 medications like Ozempic are reshaping the food industry. She highlights how snack companies are pivoting to healthier choices as consumers experience reduced cravings for traditional junk food. Barb also introduces innovative concepts such as smaller portion sizes and exciting new flavors. Furthermore, she discusses the influence of social media on food trends and the industry's quest to adapt creatively in a rapidly changing landscape.
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Ozempic's Impact on Food Preferences
- Ozempic users report high satisfaction despite side effects, highlighting the difficulty of traditional weight loss.
- Many users experience changed cravings, shifting from sugary and salty snacks to fruits and vegetables.
Adapting Snack Foods to Ozempic
- Snack food makers could adapt to the Ozempic trend by creating smaller portions and reducing sodium.
- They could incorporate vegetables for added fiber and nutrients, potentially resetting portion size expectations.
Successful New Food Concepts
- A small, protein-rich brownie cube was a successful new food concept tested with Ozempic users.
- Individually wrapped grilled chicken strips also scored highly, catering to smaller appetites and protein needs.
