Marketing Against The Grain From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
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Aug 1, 2024 
In this engaging discussion, Erik Allebest, the founder of Chess.com, shares how he grew the platform to $150M in ARR without external funding. He reveals three pivotal marketing strategies that transformed Chess.com, emphasizing community engagement and content creation. Erik also highlights the importance of enhancing the user experience and hosting prize events to attract players. The conversation dives into chess's rise through streaming and the evolution of influencer marketing, showcasing the balance between authenticity and strategic growth.
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Kieran's Chess Journey
- Kieran Flanagan discusses his chess journey, from childhood to rekindling his passion during COVID.
- He even admits to breaking a laptop out of frustration while playing on Chess.com.
Erik's Chess Origin
- Erik Allebest, founder of Chess.com, shares how his passion for chess began.
- He started playing with his mom at 8 and later fell deeper into the game in high school.
Chess & Pattern Recognition
- Winning in chess is about understanding specific positions and pattern recognition, not raw intelligence.
- This applies to other areas of life, like business and marketing.