From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
Marketing Against The Grain
Mastering the Chess Market
This chapter explores the strategic moves made by a leading online chess platform to gain market dominance by improving user experience and product quality. It highlights the importance of community building, content creation, and influencer partnerships in attracting both casual and serious players. The speakers share insights on addressing challenges, learning from failures, and evolving the platform's vision to foster long-term engagement with chess enthusiasts.
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