From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
Marketing Against The Grain
Navigating the Evolution of Influencer Marketing in Chess
This chapter explores the transformation of influencer marketing from B2C to B2B, emphasizing the need for appropriate incentives for creators and brands. It also highlights how chess has organically grown through streaming and partnerships with sports figures, fostering authentic collaborations over financial transactions.
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