Navigating the Evolution of Influencer Marketing in Chess

Ep. 248

What are the 3 marketing ideas that took Chess.com to $150M?

Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition.

Mentions

• Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
• Erik Allebest https://www.linkedin.com/in/erikallebest/
• Chess.com https://www.chess.com/
• Twitch https://www.twitch.tv/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.