Understanding Substack as a Platform

Substack serves as a publishing platform designed specifically for creators interested in monetizing their work through paid subscriptions. It supports various content formats, including text, audio, and video, allowing users to engage through diverse mediums such as journalism, essays, or podcasts. A unique feature is the ownership structure, where creators retain full control over their content, mailing lists, and payment relationships, positioning Substack as a user-centric alternative in the digital media landscape. This direct connection fosters a sense of belonging between publishers and their subscriber base, which enhances audience retention.