Navigating the Substack Landscape

This chapter explores the evolution of media consumption, focusing on Substack's subscription model and its implications for content creators. It discusses the advantages and challenges of using Substack, including the dynamics of ownership and community, as well as the economic contrast with traditional platforms like Apple's App Store. The chapter also reflects on the future of journalism, highlighting the potential of Substack to support independent creators while acknowledging the decline of mainstream media.