The Digital Agency Growth Podcast Erik J. Olson on Why Most Agencies Plateau and How to Build One That Grows Predictably
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Jun 3, 2025 Join Erik J. Olson, CEO of Proxa and author of 'Million Journey, Dollar', as he shares his innovative path from civil engineering to founding multiple digital agencies. Discover why spinning off agencies can be more beneficial than pivoting, and how to pinpoint the best clients without overcomplicating analytics. Erik discusses the importance of personal engagement in sales strategies and the growing role of AI in agency execution. Learn about the crucial shift from entrepreneur to operator to build a reliable, scalable business.
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Erik's Unconventional Journey
- Erik Olson started as a civil engineer but transitioned to coding by self-teaching at bookstores.
- He pivoted his software agency to digital marketing for more stable recurring revenue.
Initial Niches Proved Advantageous
- Niching initially felt risky, but targeting doctors, lawyers, and home services proved profitable and enjoyable.
- These groups paid reliably and offered better working relationships for Erick's agency.
Spinning Off Agencies Carefully
- When niching and creating a new agency, clearly communicate with existing and new clients to manage expectations.
- Secure new client contracts under the niche agency before fully committing to the spin-off.