Erik J. Olson on Why Most Agencies Plateau and How to Build One That Grows Predictably
The Digital Agency Growth Podcast
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Navigating Sales in Agencies
This chapter explores the intricate challenges of business development within agencies, stressing the need for clarity and strategic alignment in sales roles. It highlights the significance of setting performance metrics, the impact of industry experience on hiring decisions, and the evolving sales techniques influenced by technology and AI. Additionally, the chapter advocates for a structured approach to client engagement that fosters confidence while navigating flexibility in negotiations for large deals.
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