#22: Purple Cow - How to create things that are remarkable
Sep 29, 2021
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Vinh and Ali discuss how to create remarkable things that stand out, including the importance of uniqueness, the challenges of balancing optimization, and the power of targeted marketing. They explore the potential shift in advertising and the limitations of mass marketing. They also discuss the fear of judgment and the importance of sharing authentically. Other topics include starting with a niche, finding similar people, and practical advice on creating remarkable things.
01:56:50
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Quick takeaways
To be remarkable, focus on creating a unique and valuable experience worth sharing.
Being remarkable means taking risks, challenging the norm, and daring greatly.
Filter feedback from experienced individuals and learn to share vulnerably in safe environments.
Remarkable teams require alignment, chemistry, and a supportive environment for individual growth.
Deep dives
Being remarkable is about standing out and being unique
To be remarkable, a product or service doesn't have to be of the highest quality. Remarkable is about being unique and different, not just in appearance but also in the value it provides. It's not just about shock value either, as that can be fleeting. Remarkable products or businesses create an experience worth talking about, sharing, and spreading to others.
Staying remarkable requires taking risks and continuously innovating
To stay remarkable, it's important to continuously take risks and be willing to stand out from the crowd. Following the leader or playing it safe won't lead to long-term success. Being remarkable means being willing to challenge the norm, constantly innovate, and remain unique within your industry. It's about pushing boundaries and daring greatly to create something that stands out.
Overcoming the fear of judgment and criticism
The fear of judgment and criticism often holds people back from being their authentic selves and sharing their unique ideas. However, it's important to remember that not everyone's opinion matters. Filter out feedback from those who have experience or can provide constructive criticism. Learn to share vulnerably in safe environments before doing so on a larger scale. Master the art of effective communication and take the time to craft your message thoughtfully.
Creating a remarkable team requires alignment and chemistry
Creating a remarkable team involves more than just individual talent. It requires alignment and chemistry among team members. Each member should be able to express their unique skills and strengths, and the environment should support authenticity and individual growth. Remarkable teams are not just a collection of great individuals, but a cohesive unit that can achieve extraordinary results.
Importance of Overcoming Fear of Criticism
One of the main obstacles that prevents people from being remarkable is the fear of criticism. However, it is important to realize that most people are not thinking about you or your work as much as you think. People's priorities are often focused on their own concerns and problems, so they don't pay as much attention to your endeavors as you might imagine.
The Power of Being Unique
Embracing your uniqueness and doing something that stands out can bring remarkable results. Trying to please everyone and seeking the approval of others can hinder your potential for greatness. Instead, focus on creating something remarkable for a specific segment of the market. Being remarkable may not appeal to everyone, but it will attract a devoted following of individuals who resonate with your unique approach or product.
Finding and Targeting Early Adopters
Identifying and targeting early adopters is key to spreading your ideas or products. Early adopters are individuals who are eager to try new things and are interested in the advantages that innovative products or services can offer. These individuals serve as sneezers who can spread the word and attract others. By appealing to early adopters and providing them with remarkable experiences, you increase the chances of creating a successful and widespread adoption of your ideas or products.
Becoming Remarkable in Your Professional Life
Developing public speaking skills can be a game-changer in your professional life. Being able to effectively communicate your ideas and present them with confidence can make you stand out and be perceived as remarkable. Public speaking allows you to connect with others on a deeper level and leaves a lasting impression. By investing time and effort into improving your public speaking abilities, you can enhance your professional presence and create remarkable opportunities for yourself.
