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#22: Purple Cow - How to create things that are remarkable

Vinh and Ali Show

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Starting with a Niche

The chapter discusses the importance of starting with a niche in various aspects of life, such as applying for a job or starting a business. The example of Facebook starting off with Harvard and Ivy League colleges is mentioned as an illustration of this concept. It also emphasizes the idea of finding the edges and not following the masses, as the most prestigious roles often had the least number of applicants due to fear and discomfort.

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