
#22: Purple Cow - How to create things that are remarkable
Vinh and Ali Show
The Power of Sound in Communication
In this chapter, they discuss the importance of sound in communication and how it can have a greater impact on the mind than visuals. They use the example of a lapel mic and explain how sound can control emotions and create images in the mind. They emphasize that great sound is essential for making a remarkable impression and that it goes beyond just having the right gear.
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