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In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow
Topics include:
- The importance of being remarkable.
- The factors that make something remarkable.
- How increase the chances of having people spread and share your ideas.
- Connecting with the early adopter.
- Purple cows and what makes something a purple cow.
- Marginal improvements vs purple cows.
- Taking stock of when you've been involved with something remarkable.
- Positioning, differentiation and being the first.
- The death of mass marketing vs targeted digital advertising.
- Dealing with the failure of your purple cow attempt.
- Only take feedback and advice from those who are in the arena.
- How to share authentically.
- Measure your expectations, play to the upside and take sensible risks.
- The importance of communication when pitching ideas (Vinh does an on spot pitch).
- List 3-5 ways that your are unique and potentially remarkable.
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