The P.T. Entrepreneur Podcast
Ep732 | Marketing Tactics For Cash-Based Practices That Are Working Now With Jeremy Dupont
Jul 30, 2024
In this episode, Jeremy Dupont, owner of Patch and expert in shifting clinics to cash-based practices, shares valuable insights on marketing strategies for modern healthcare. He emphasizes empowering teams and fostering a strong clinic culture. Jeremy discusses the significance of local marketing and effective online presence to fill appointment schedules. He also explores balancing aggressive growth with sustainable profitability, highlighting the importance of strategic advertising and community connections for long-term success.
43:24
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Quick takeaways
- Creating a strong sense of community within a clinic enhances patient experience and fosters long-term healthcare commitment.
- Empowering team members and adapting leadership styles are essential for effective marketing strategies and cultivating a collaborative work environment.
Deep dives
The Importance of Community and Connection
Building a cash-based physical therapy practice relies heavily on creating a strong sense of community and connection within the clinic. Practitioners can enhance patient experience by designing a welcoming environment where clients feel valued, making therapy a positive aspect of their lives. This friendly atmosphere encourages patients to return and develop a long-term commitment to their healthcare. Engaging with patients and staff on a personal level can transform a clinical visit into a rewarding experience, promoting a culture of health and wellness.
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