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Mastering Local Marketing for Clinics
This chapter explores the significance of local marketing for small clinics, detailing effective methods to fill appointment schedules through Google ads and digital strategies. It highlights the crucial role of a strong online presence, social proof, and maintaining a good reputation in attracting clients and ensuring sustainable growth. The discussion also covers common pitfalls in budgeting for ads, emphasizing the need for strategic investment in marketing and understanding metrics for optimal results.