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7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2
Jan 3, 2025
Dive into the future of digital marketing with insights on how search behaviors are shifting, especially among younger generations who prefer TikTok and YouTube. Explore the rising significance of zero-party data in an era of stringent privacy laws. Learn how AR and VR are revolutionizing retail experiences and enabling personalized shopping. The conversation also highlights the impact of in-app shopping and the emergence of group deals. Each trend offers practical ways for marketers to adapt and thrive in a fast-evolving landscape.
48:07
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Quick takeaways
- The shift in online search dynamics shows younger audiences prefer social media platforms like TikTok and Instagram over traditional search engines like Google.
- As privacy regulations tighten, collecting zero-party data will be essential for creating personalized marketing strategies that enhance customer engagement and conversion rates.
Deep dives
Enhancing Top-of-Funnel Advertising with Connected TV
Developing effective top-of-funnel advertising strategies is crucial for attracting quality leads and converting them at the bottom of the funnel. Connected TV advertising has emerged as a powerful solution, enabling advertisers to reach broader audiences without the high costs associated with traditional TV spots. A new approach combines connected TV ads with display retargeting, allowing businesses to engage their target audience consistently throughout the customer journey. This method not only increases ad visibility but has demonstrated impressive results in tests, showcasing its potential for revenue generation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode