Perpetual Traffic 7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2
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Jan 3, 2025 Dive into the future of digital marketing with insights on how search behaviors are shifting, especially among younger generations who prefer TikTok and YouTube. Explore the rising significance of zero-party data in an era of stringent privacy laws. Learn how AR and VR are revolutionizing retail experiences and enabling personalized shopping. The conversation also highlights the impact of in-app shopping and the emergence of group deals. Each trend offers practical ways for marketers to adapt and thrive in a fast-evolving landscape.
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Search is Everywhere
- Search is no longer limited to Google; it's now happening across various platforms like TikTok, Snapchat, Instagram, and YouTube.
- This is especially true for younger demographics who use these platforms as their primary search tools.
Voice Search Integration
- Integrate voice search into your marketing strategy, as its usage is increasing, particularly among younger and older demographics.
- Consider the expanding role of voice search in smart homes and connected TVs.
Instagram for Search
- Ralph observes his kids using Instagram as a search tool, highlighting the shift in how younger generations seek information.
- Lauren shares her preference for using Instagram to find local services while traveling, citing its effectiveness compared to Google's ad-cluttered results.