11min chapter

Perpetual Traffic cover image

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2

Perpetual Traffic

CHAPTER

Navigating Consumer Preferences in a Digital Age

This chapter explores the balance between consumers' desire for personalized shopping experiences and their privacy concerns. It emphasizes the burgeoning trend of in-app shopping on social media platforms and discusses the transformative potential of live shopping and group couponing. The conversation also anticipates future digital marketing trends, focusing on the need for innovation and adaptability in retail strategies by 2025.

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