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The Future of Retail: AR and VR Innovations
This chapter explores the transformative role of augmented reality (AR) and virtual reality (VR) in the retail sector, showcasing successful implementations by brands like Home Depot and Sephora. Key discussions focus on the rise of virtual try-ons, personalized shopping experiences, and the integration of consumer data to enhance in-store interactions. The conversation emphasizes the need for experiential shopping as technology evolves, highlighting the importance of permission-based marketing and the potential for wearable tech and geo-fencing in future retail environments.