In the Pit with Cody Schneider | Marketing | Growth | Startups cover image

In the Pit with Cody Schneider | Marketing | Growth | Startups

using organic shorts to get $1 CPM on tiktok and IG reels

Feb 24, 2025
In this conversation, Alex Heiden, co-founder of Get Payd and a savvy marketing arbitrage expert, shares insights on effectively using short-form content to reduce marketing costs. He highlights the benefits of platforms like TikTok for brand visibility and building top-of-funnel awareness. Alex reveals strategies for impactful creator campaigns, emphasizing performance and collaboration with high-performing creators. He also discusses how to generate viral content that encourages organic replication, transforming traditional marketing into dynamic, cost-effective campaigns.
45:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Companies can drastically cut marketing costs by utilizing short-form content with CPMs as low as $1 compared to traditional methods.
  • Incentivizing content creators through contests fosters creativity and engagement, leading to viral campaigns that expand brand visibility organically.

Deep dives

Exploiting Marketing Arbitrage

The key to rapidly scaling products lies in identifying and exploiting current marketing arbitrage opportunities. Companies can achieve significant cost savings by focusing on short-form content, which offers a much cheaper cost per thousand impressions (CPM) compared to traditional advertising methods. For example, while standard CPM on Facebook or TikTok ads can be around $9, leveraging campaigns that pay creators as little as $1 per thousand views can yield millions of impressions for a fraction of the cost. This shift in strategy highlights the importance of adapting to new platforms, as the 'TikTokification' of content presents a unique opportunity for both B2C and B2B applications to boost brand awareness efficiently.

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