In this conversation, Alex Heiden, co-founder of Get Payd and a savvy marketing arbitrage expert, shares insights on effectively using short-form content to reduce marketing costs. He highlights the benefits of platforms like TikTok for brand visibility and building top-of-funnel awareness. Alex reveals strategies for impactful creator campaigns, emphasizing performance and collaboration with high-performing creators. He also discusses how to generate viral content that encourages organic replication, transforming traditional marketing into dynamic, cost-effective campaigns.
