Private Equity Deals with Capital Allocators Breitling – Andreas Holzmueller and Luke Chapman (Partners Group), (S2.EP.08)
18 snips
Jun 14, 2023 AI Snips
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Transcript
Episode notes
Neo-Luxury Theme
- Partners Group invests in "neo-luxury," targeting younger, more casual luxury consumers.
- These consumers are digitally engaged and value sustainability, enjoying experiences like surfing over luxury cars.
Breitling's Brand Refresh
- Breitling's brand transformation involved removing the wing-shaped logo and redesigning boutiques.
- The new boutiques feature an industrial loft aesthetic with exposed brick, bars, and surfboards, contrasting with traditional jewelry-store setups.
Smartwatches and Luxury Watches
- The smartwatch category poses a potential threat to the luxury watch industry.
- However, research suggests that luxury watch consumers also own smartwatches, viewing them as complementary rather than competing products.