Breitling – Andreas Holzmueller and Luke Chapman (Partners Group), (S2.EP.08)
Private Equity Deals with Capital Allocators
00:00
The Importance of Brand Reshaping in a Consumer Product Company
When George Cohen joined the business he had to shift from what was very macho, very aviation and automotive focus. It's also about storytelling in images and in the actual stories that you tell. So it's really about storytelling and brand communication in store as part of that experience. The boutique design and boutique so that retails stores are actually very powerful.
Transcript
Play full episode
