The One You Feed

Why Willpower Isn’t Enough: The Tiny Habits Method Explained with Dr. BJ Fogg

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Dec 23, 2025
Dr. BJ Fogg, a behavior scientist and the creator of the Tiny Habits method, dives deep into the psychology of habit formation. He argues that willpower is overrated, emphasizing that lasting change comes from starting small and celebrating victories. Dr. Fogg explains how to transform big aspirations into tiny, manageable actions and underscores the importance of self-compassion. With engaging personal stories, he illustrates how positive reinforcement and flexibility can lead to sustainable transformation, making behavior change feel achievable for everyone.
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INSIGHT

Willpower Is Not The Problem

  • Believing you 'don't have enough willpower' turns stumbles into verdicts and entrenches failure.
  • BJ Fogg reframes behavior as a design problem, not a character flaw, which frees you to change systems instead of blaming yourself.
ANECDOTE

Coaching Email Sparked A Shift

  • BJ Fogg recounts receiving an email from a participant who realized a lifetime of self-trash-talk.
  • That moment shifted his approach to emphasizing positivity and celebration in Tiny Habits.
ADVICE

Turn Aspirations Into Tiny Actions

  • Break broad aspirations into the smallest specific behaviors that deliver the outcome you want.
  • Design and practice that tiny behavior rather than chasing abstract goals like 'be less stressed.'
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