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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Fake Content Everywhere [and what to do] (389)
Aug 18, 2023
The podcast discusses fake content including AI-generated books and a viral fake movie on TikTok. They explore the impact of AI on businesses and the need for exceptional content for accurate search results. Gender disparity in Hollywood and the use of hashtags are also discussed. The hosts have a casual conversation about vacations and unusual weather predictions.
01:12:47
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Quick takeaways
- The rise of AI-generated books calls for a solution to verify authors and their works, ensuring reliable content for customers.
- Generative AI answers in search results may decrease the need to click on external links, necessitating the creation of robust thought leadership content connected to high-quality sources.
Deep dives
AI-generated books flooding online bookstores
AI-generated books are infiltrating online bookstores, sometimes borrowing real authors' names, and this flood of fake books is posing challenges for online book retailers. There is a growing need for a solution to verify authors and their works to prevent unauthorized use, ensuring reliable content for customers. Publishers, both mainstream and boutique, have an opportunity to provide a seal of approval to certify the authenticity of books and differentiate themselves in the market.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode