The podcast discusses fake content including AI-generated books and a viral fake movie on TikTok. They explore the impact of AI on businesses and the need for exceptional content for accurate search results. Gender disparity in Hollywood and the use of hashtags are also discussed. The hosts have a casual conversation about vacations and unusual weather predictions.
The rise of AI-generated books calls for a solution to verify authors and their works, ensuring reliable content for customers.
Generative AI answers in search results may decrease the need to click on external links, necessitating the creation of robust thought leadership content connected to high-quality sources.
The documentary 'This Changes Everything' sheds light on gender disparity in the film industry and emphasizes the need for more representation and opportunities for women.
Deep dives
AI-generated books flooding online bookstores
AI-generated books are infiltrating online bookstores, sometimes borrowing real authors' names, and this flood of fake books is posing challenges for online book retailers. There is a growing need for a solution to verify authors and their works to prevent unauthorized use, ensuring reliable content for customers. Publishers, both mainstream and boutique, have an opportunity to provide a seal of approval to certify the authenticity of books and differentiate themselves in the market.
The impact of AI on search results and SEO
Rand Fishkin discusses the implications of generative AI answers appearing in search results. As AI technology is used to create user-satisfying answers, the need to click on external links may decrease. This could change the SEO landscape, but also create new opportunities for marketers to present their expertise through quality content. To maintain visibility and authority, companies should invest in creating robust thought leadership content that is connected to other high-quality sources, enabling Google to provide accurate and valuable information to users.
Documentary review: This Changes Everything
The documentary 'This Changes Everything' explores gender disparity in Hollywood, featuring Gina Davis and her institute aiming to raise awareness and create change. The film highlights the need for more representation and opportunities for women in the film industry, and challenges traditional gender roles. 'This Changes Everything' is a thought-provoking documentary that sheds light on the issues of inequality and the efforts being made to transform the industry.
Fake Movie Going Viral on TikTok
A fake 1987 horror film called Zapata has gone viral on TikTok after being mentioned in a video by an 18-year-old musician. TikTok users were encouraged to comment references to the fictional movie, creating a mythology around it. The video gained over 6 million views, and thousands of users joined in by commenting on other people's videos. This incident highlights how quickly and easily viral trends can spread, even when based on completely fabricated content.
Concerns about AI and Fake Content
Discussions about the fake 1987 horror film on TikTok raise concerns about the potential for AI-generated fake content. The rapid spread and influence of this fictional movie indicates the power of influential voices on social media platforms. It also highlights the need for platforms like TikTok and companies like Amazon to take responsibility and implement measures to prevent the spread of misinformation and fake content. The growing integration of AI into content creation and dissemination presents both opportunities and challenges, with the need for effective regulation and ethical guidelines to ensure the authenticity and reliability of online content.
What do marketers and creators do about all the fake content?
Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.
And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.
Rants and raves include a gender disparity documentary and a content marketing salary survey.
