This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Fake Content Everywhere [and what to do] (389)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Creating a Viral Movie Mythology

Exploring the TikTok trend of creating a fake movie called Zapata, its origins, and the implications of spreading fake content and conspiracy theories through influential individuals on social media.

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