Behind the Craft Inside How Perplexity is Disrupting Online Search | Aravind Srinivas (CEO)
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Nov 10, 2024 
In this engaging discussion, Aravind Srinivas, CEO and co-founder of Perplexity, shares his vision for revolutionizing online search with their AI answer engine. He explains how they prioritize real user feedback over executive-driven reviews, leading to rapid product development. Aravind also discusses their impressive growth, hitting 100 million queries weekly, and critiques the traditional ad model used by giants like Google. With innovative strategies for integrating ads seamlessly into searches, he challenges the status quo and envisions the future of online advertising.
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Fast Feedback
- Give instant feedback as a user, not as a CEO.
- This genuine feedback is more valuable than delayed, formal reviews.
ByteDance's Playbook
- ByteDance uses a similar team structure to Perplexity.
- They have repeatable teams that work on various apps within the ByteDance family.
Queries over Users
- Perplexity prioritizes features that increase daily queries, mirroring Google's strategy.
- User growth and retention are essential but ultimately serve the primary goal of increased usage.