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Behind the Craft
Inside How Perplexity is Disrupting Online Search | Aravind Srinivas (CEO)
Nov 10, 2024
In this engaging discussion, Aravind Srinivas, CEO and co-founder of Perplexity, shares his vision for revolutionizing online search with their AI answer engine. He explains how they prioritize real user feedback over executive-driven reviews, leading to rapid product development. Aravind also discusses their impressive growth, hitting 100 million queries weekly, and critiques the traditional ad model used by giants like Google. With innovative strategies for integrating ads seamlessly into searches, he challenges the status quo and envisions the future of online advertising.
38:27
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Quick takeaways
- Perplexity's success hinges on a rapid product development culture that prioritizes urgent feedback from users to enhance innovation.
- The company aims to revolutionize online advertising by integrating user-relevant content directly with search results, moving away from traditional link-based ads.
Deep dives
Rapid Product Development Culture
The company fosters a culture of swift product development, emphasizing the importance of urgency in their operations. This mentality is ingrained in every team member, leading to the launch of multiple features in a short timeframe, such as various applications and search capabilities. By leveraging internal users for initial feedback, teams can gauge interest and excitement, which helps determine the likelihood of external success. The approach of allowing teams to operate independently reduces overhead and bureaucracy, promoting efficiency that is often absent in larger organizations.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode