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4min chapter
Inside How Perplexity is Disrupting Online Search | Aravind Srinivas (CEO)
Behind the Craft
Reimagining Online Advertising for Better User Experience
This chapter critiques the dominance of ads in online platforms, specifically Google Search, and proposes a novel strategy for integrating ads more naturally into user inquiries. By framing ads as relevant questions, the chapter aims to improve user experience and increase engagement without undermining search result quality.
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