The Futur with Chris Do 233 - From BBQ to Branding — with Phyllis Strawder
Mar 22, 2023
Phyllis Strawder, a certified brand strategist and life coach known as the Ghetto Country Brandmother®, shares her unique journey from running a barbecue restaurant to empowering solopreneurs. She emphasizes the importance of authenticity in branding, revealing her personal anecdotes about embracing her 'ghetto country' roots. Phyllis discusses the challenges of navigating cultural identity and the art of 'two-word branding' to connect with others. Her insights also touch on mentoring youth entrepreneurs and the delicate balance between self-protection and vulnerability.
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Finding Her Voice
- Phyllis Williams-Strawder found her brand voice after Chris Do acknowledged her "ghetto country" roots.
- This realization led her to embrace her personal brand and help others do the same.
Ghetto Country Upbringing
- Phyllis Williams-Strawder describes her upbringing as "hood adjacent," raised by a "hardcore country" mother.
- She was a tomboy who learned to fight, a skill honed by her father because of her height and the challenges she faced.
Height and Dating
- Phyllis Williams-Strawder is 6'1" tall, having grown from 5'10".
- She jokingly expresses some past frustration with her height, particularly during high school dating.