Authenticity in Branding and Supporting Youth Entrepreneurship

Phyllis Williams-Strawder is a certified brand strategist, life and business coach, and psychology marketing specialist who is known as the Ghetto Country Brandmother®. She has a passion for guiding people and helping them become brand leaders.

Phyllis began her career in the food industry. She started by delivering lunches from her dining room table to eventually owning two restaurants and a catering company that generated millions in revenue. Her personal brand at that time was Mrs. Mista, where she was known for her motherly vibe.

As her business grew, Phyllis herself grew out of the role and began coaching. She got her certification as a brand coach, and brand strategy allowed her to embrace her ghetto-country roots and find her real voice. And The Ghetto Country Brandmother® was born.

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