The NTM Growth Marketing Podcast
#118 "Navigating the World of Startups with Assaf Frances"
Dec 9, 2024
Assaf Frances, Head of Growth at Gelt, is an experienced marketing professional known for his unique approach to growth engines and sales integration. He discusses the critical synergy between marketing and sales, emphasizing how this collaboration enhances efficiency in startups. Assaf shares insights on evolving digital marketing strategies, the role of AI in tax services, and effective tactics for engaging high net worth clients. He also offers advice for new marketing leaders on navigating company dynamics and fostering interdepartmental relationships.
20:33
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Quick takeaways
- Integrating marketing and sales under one leader at Gelt streamlines growth by eliminating gaps in the sales funnel and enhancing collaboration.
- Gelt focuses on proactive tax optimization and year-round planning, using engaging content to make tax topics more relevant and appealing.
Deep dives
Merging Marketing and Sales for Growth
The integration of marketing and sales functions is crucial for Gelt's growth strategy, particularly at its early startup stage. By having one individual oversee both areas, the company eliminates gaps in the funnel, ensuring that marketing efforts align closely with sales tactics. This synchrony allows for a more cohesive approach, leading to improved communication and collaboration between team members. As the company scales, maintaining this alignment will be essential for continued success in navigating the complexities of the market.
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