

#118 "Navigating the World of Startups with Assaf Frances"
Dec 9, 2024
Assaf Frances, Head of Growth at Gelt, is an experienced marketing professional known for his unique approach to growth engines and sales integration. He discusses the critical synergy between marketing and sales, emphasizing how this collaboration enhances efficiency in startups. Assaf shares insights on evolving digital marketing strategies, the role of AI in tax services, and effective tactics for engaging high net worth clients. He also offers advice for new marketing leaders on navigating company dynamics and fostering interdepartmental relationships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
The Integration of Marketing and Sales in Startups
02:36 • 2min
Evolving Marketing Strategies in the Digital Age
04:09 • 2min
AI in Tax Strategy: A New Era for CPAs
06:19 • 9min
Rethinking Tax Season Strategies for Optimal Client Engagement
15:13 • 2min
Integrating Into a New Company: Strategies for Success
17:05 • 3min