The Integration of Marketing and Sales in Startups

"The main value of having both marketing and sales under one person is that there's no break in the funnel." - Assaf Frances

Assaf Frances is a dedicated and passionate marketing professional who excels in creating growth engines, orchestrating brand management initiatives, and facilitating operational excellence. His strength lies in crafting compelling narratives and fostering impactful communication strategies within the dynamic SaaS landscape for government and beyond. Assaf has contributed significantly to enhancing brand visibility and facilitating expansion initiatives in alignment with company aspirations through both exceptional field marketing presences and unique digital marketing assets. In this interview, Assaf shares his journey and the strategic approach Gelt employs to integrate marketing and sales in order to streamline their growth.

Website: https://www.joingelt.com/

LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/