Assaf Frances, Head of Growth at Gelt, is an experienced marketing professional known for his unique approach to growth engines and sales integration. He discusses the critical synergy between marketing and sales, emphasizing how this collaboration enhances efficiency in startups. Assaf shares insights on evolving digital marketing strategies, the role of AI in tax services, and effective tactics for engaging high net worth clients. He also offers advice for new marketing leaders on navigating company dynamics and fostering interdepartmental relationships.