Pragmatism in Practice
Product thinking: More than just ‘product’
Jan 10, 2024
David Zimmer, Chief Product & Strategy Officer at dunnhumby, shares insights on product thinking, digital transformation challenges, driving behavioral change, speed and horizons in product thinking, and the importance of product thinking in achieving success in the B2B sector.
39:41
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Quick takeaways
- Digital native companies prioritize technology investments based on business contribution, while traditional businesses struggle to prioritize platform investments and non-customer facing innovations.
- Driving behavioral change requires being directive, using exemplars, setting horizons, and making continuous improvement and customer-centricity part of day-to-day operations.
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Introduction to the podcast
This podcast episode introduces the 'Power of Product Thinking' series, where leaders who have embraced a product thinking approach in their organizations are interviewed. The aim of the series is to explore strategies for creating exceptional products that deliver value to customers, teams, and businesses.
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