This chapter discusses the importance of product thinking and its relevance in achieving success in the B2B sector. It emphasizes the need to align the product with the overall value proposition and highlights the role of go-to-market strategies. The chapter also explores the significance of data as a product and its transformational capabilities for organizations.
It seems like everyone’s talking about product thinking, but do we truly understand what it means in practice? dunnhumby’s Chief Product & Strategy Officer, David Zimmer, shares his learnings as a product leader whose career spans both traditional and digital-native organizations. This episode will give product and business leaders valuable insight into the challenges and opportunities of becoming a product organization.
Host: Kimberly Boyd, Head of Customer Marketing & Insights, Thoughtworks
Guest: David Zimmer, Chief Product & Strategy Officer, dunnhumby