This chapter explores the obstacles faced by traditional businesses when investing in digital capabilities, including legacy technology and the need for integrating digital thinking into day-to-day operations. It highlights the importance of continuous improvement in customer experience and technology capabilities, and the necessity of executive sponsorship and understanding customer needs for successful digital transformation.
It seems like everyone’s talking about product thinking, but do we truly understand what it means in practice? dunnhumby’s Chief Product & Strategy Officer, David Zimmer, shares his learnings as a product leader whose career spans both traditional and digital-native organizations. This episode will give product and business leaders valuable insight into the challenges and opportunities of becoming a product organization.
Host: Kimberly Boyd, Head of Customer Marketing & Insights, Thoughtworks
Guest: David Zimmer, Chief Product & Strategy Officer, dunnhumby